Peningkatan dan Pendampingan Branding Digital Marketing bagi UMKM Tahu di Dusun Getas

Yulisa Raras; Isna Nurul Azizah; Fathia Tsania; Mufidah Silviana; Nisrina Syifa; Padia Beliana; Febi Ameliana; Anggita Dewi; Zahra Shoibatun; Nisfanatia Rachman; Qhonita Almada; Ikah Atikah

doi:10.59431/ajad.v5i1.503

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Peningkatan dan Pendampingan Branding Digital Marketing bagi UMKM Tahu di Dusun Getas

Yulisa Raras, Isna Nurul Azizah, Fathia Tsania, Mufidah Silviana, Nisrina Syifa, Padia Beliana, Febi Ameliana, Anggita Dewi, Zahra Shoibatun, Nisfanatia Rachman, Qhonita Almada, Ikah Atikah

View Author Affiliations

Yulisa Raras: Universitas Darussalam Gontor, Indonesia
Isna Nurul Azizah: Universitas Darussalam Gontor, Indonesia
Fathia Tsania: Universitas Darussalam Gontor, Indonesia
Mufidah Silviana: Universitas Darussalam Gontor, Indonesia
Nisrina Syifa: Universitas Darussalam Gontor, Indonesia
Padia Beliana: Universitas Darussalam Gontor, Indonesia
Febi Ameliana: Universitas Darussalam Gontor, Indonesia
Anggita Dewi: Universitas Darussalam Gontor, Indonesia
Zahra Shoibatun: Universitas Darussalam Gontor, Indonesia
Nisfanatia Rachman: Universitas Darussalam Gontor, Indonesia
Qhonita Almada: Universitas Darussalam Gontor, Indonesia
Ikah Atikah: Universitas Darussalam Gontor, Indonesia

DOI:

https://doi.org/10.59431/ajad.v5i1.503

Published:

April 30, 2025

Pages:

252-259

278

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226

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Abstract

Tofu UMKM in Getas Hamlet has great potential to grow, but still faces various challenges in product marketing, especially in the digital era. The lack of utilization of branding and digital marketing strategies causes tofu products to be less well-known in the wider market. This study aims to improve the understanding and assistance of tofu UMKM actors in developing effective branding and digital marketing strategies. The method used in this study is a qualitative- descriptive approach through observation, interviews, and training of UMKM actors. The results of the study show that with intensive assistance, UMKM actors are able to understand the importance of branding, create attractive marketing content, and optimize the use of social media and e- commerce to increase product competitiveness. The implementation of the right digital marketing strategy contributes to increasing sales and expanding market reach. Thus, digital marketing branding assistance can be an effective solution in developing tofu UMKM in Getas Hamlet to be more competitive in the digital era. The era of digital marketing through social media has a great influence on increasing sales and market reach. However, the lack of understanding in making photos, videos, and digital marketing strategies makes it difficult for UMKM to reach more consumers and compete with other products. To overcome these problems, a comprehensive strategy is needed, the first step is to create an attractive logo and packaging design as part of branding.

Keywords

UMKM; Design; Packaging; Digital Branding; Tofu

Author Biographies

Yulisa Raras

Universitas Darussalam Gontor

Fakultas Ilmu Kesehatan, Universitas Darussalam Gontor, Kota Ngawi, Provinsi Jawa timur, Indonesia.

Isna Nurul Azizah

Universitas Darussalam Gontor

Fakultas Tarbiyah, Universitas Darussalam Gontor, Kota Ngawi, Provinsi Jawa timur, Indonesia.

Fathia Tsania

Universitas Darussalam Gontor

Fakultas Tarbiyah, Universitas Darussalam Gontor, Kota Ngawi, Provinsi Jawa timur, Indonesia.

Mufidah Silviana

Universitas Darussalam Gontor

Fakultas Syari’ah, Universitas Darussalam Gontor, Kota Ngawi, Provinsi Jawa timur, Indonesia.

Nisrina Syifa

Universitas Darussalam Gontor

Fakultas Usuluddin, Universitas Darussalam Gontor, Kota Ngawi, Provinsi Jawa timur, Indonesia.

Padia Beliana

Universitas Darussalam Gontor

Fakultas Ilmu Kesehatan, Universitas Darussalam Gontor, Kota Ngawi, Provinsi Jawa timur, Indonesia.

Febi Ameliana

Universitas Darussalam Gontor

Fakultas Syari’ah, Universitas Darussalam Gontor, Kota Ngawi, Provinsi Jawa timur, Indonesia.

Anggita Dewi

Universitas Darussalam Gontor

Fakultas Tarbiyah, Universitas Darussalam Gontor, Kota Ngawi, Provinsi Jawa timur, Indonesia.

Zahra Shoibatun

Universitas Darussalam Gontor

Fakultas Syari’ah, Universitas Darussalam Gontor, Kota Ngawi, Provinsi Jawa timur, Indonesia.

Nisfanatia Rachman

Universitas Darussalam Gontor

Fakultas Usuluddin, Universitas Darussalam Gontor, Kota Ngawi, Provinsi Jawa timur, Indonesia.

Qhonita Almada

Universitas Darussalam Gontor

Fakultas Ilmu Kesehatan, Universitas Darussalam Gontor, Kota Ngawi, Provinsi Jawa timur, Indonesia.

Ikah Atikah

Universitas Darussalam Gontor

Fakultas Usuluddin, Universitas Darussalam Gontor, Kota Ngawi, Provinsi Jawa timur, Indonesia.

Article Identifiers

Article Title: Peningkatan dan Pendampingan Branding Digital Marketing bagi UMKM Tahu di Dusun Getas
DOI: 10.59431/ajad.v5i1.503
Publication Date: 2025-04-30

Journal: AJAD : Jurnal Pengabdian kepada Masyarakat
Volume: 5
Issue: 1
Pages: 252-259

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Article Details

Volume:	5
Issue:	1
Year:	2025
Published:	2025-04-30
Pages:	252-259
Section:	Articles

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How to Cite

Raras, Y., Azizah, I. N., Tsania, F., Silviana, M., Syifa, N., Beliana, P., Ameliana, F., Dewi, A., Shoibatun, Z., Rachman, N., Almada, Q., & Atikah, I. (2025). Peningkatan dan Pendampingan Branding Digital Marketing bagi UMKM Tahu di Dusun Getas. AJAD : Jurnal Pengabdian Kepada Masyarakat, 5(1), 252-259. https://doi.org/10.59431/ajad.v5i1.503