Skip to main content
ajad@msti-indonesia.com +6281377790601
Register
Articles

Peningkatan dan Pendampingan Branding Digital Marketing bagi UMKM Tahu di Dusun Getas

  • 1*,2,3,4,5,6,7,8,9,10,11,12 Universitas Darussalam Gontor

* Corresponding Author: Yulisa Raras

Open Access
DOI
https://doi.org/10.59431/ajad.v5i1.503
Published
Pages
252-259

Issue

Vol. 5 No. 1 (2025)

AJAD : Jurnal Pengabdian kepada Masyarakat
APRIL 2025

Abstract

Tofu UMKM in Getas Hamlet has great potential to grow, but still faces various challenges in product marketing, especially in the digital era. The lack of utilization of branding and digital marketing strategies causes tofu products to be less well-known in the wider market. This study aims to improve the understanding and assistance of tofu UMKM actors in developing effective branding and digital marketing strategies. The method used in this study is a qualitative- descriptive approach through observation, interviews, and training of UMKM actors. The results of the study show that with intensive assistance, UMKM actors are able to understand the importance of branding, create attractive marketing content, and optimize the use of social media and e- commerce to increase product competitiveness. The implementation of the right digital marketing strategy contributes to increasing sales and expanding market reach. Thus, digital marketing branding assistance can be an effective solution in developing tofu UMKM in Getas Hamlet to be more competitive in the digital era. The era of digital marketing through social media has a great influence on increasing sales and market reach. However, the lack of understanding in making photos, videos, and digital marketing strategies makes it difficult for UMKM to reach more consumers and compete with other products. To overcome these problems, a comprehensive strategy is needed, the first step is to create an attractive logo and packaging design as part of branding.

Keywords

UMKM Design Packaging Digital Branding Tofu

How to Cite

Raras, Y., Azizah, I. N., Tsania, F., Silviana, M., Syifa, N., Beliana, P., Ameliana, F., Dewi, A., Shoibatun, Z., Rachman, N., Almada, Q., & Atikah, I. (2025). Peningkatan dan Pendampingan Branding Digital Marketing bagi UMKM Tahu di Dusun Getas. AJAD : Jurnal Pengabdian Kepada Masyarakat, 5(1), 252-259. https://doi.org/10.59431/ajad.v5i1.503

References

  • Bobsaid, A. A., & Saputro, E. A. (2022). Pendampingan strategi pemasaran UMKM Desa Giripurno melalui digital marketing. Jurnal Ilmiah Pangabdhi, 8(2), 57-61. https://doi.org/10.21107/pangabdhi.v8i2.14365.
  • Caswito, A., Sulastri, S., Octavia, L. N., Napitupulu, T. M., & Al Mahdi, M. H. B. (2024). Strategi Pengembangan Bisnis UMKM Industri Makanan Tahu di Kota Bekasi Dengan Metode Analisis SWOT dan Business Model Canvas. Jurnal Minfo Polgan, 13(1), 13-21. https://doi.org/10.33395/jmp.v13i1.13455.
  • Deyantara, R., & Zawawi, Z. (2023). Pendampingan branding dan digital marketing pada UMKM Kelurahan Tlumpu, Kota Blitar. Cakrawala: Jurnal Pengabdian Masyarakat Global, 2(3), 161-168. https://doi.org/10.30640/cakrawala.v2i3.1360.
  • Fahlevie, R., Rapiudinsyah, A., Alsha, M. R. A., Putra, P. D., Veronika, M., & Alie, J. (2024). Strategi Pemberdayaan Branding Dan Digital Marketing Bagi Umkm Menuju Ekonomi Digital Di Desa Petanang Kecamatan Lembak Provinsi Sumatera Selatan. Community Development Journal: Jurnal Pengabdian Masyarakat, 5(4), 7846-7853. https://doi.org/10.31004/cdj.v5i4.33315.
  • Fauziah, N. A., Ala’aldin, J., Reihan, M., Hariyono, F. M., Hidayatullah, R. A., & Wahyudi, K. E. (2023). Upaya Peningkatan Pendapatan Umkm Kue Kering Melalui Branding Kemasan Dan Pemanfaatan Digital Marketing. KARYA: Jurnal Pengabdian Kepada Masyarakat, 3(2), 60-64.
  • Jupri, A., Herlembang, B., Ariyansyah, M. A. J., Anggari, B. Y. I., Rozi, T., & Prasdyai, E. S. (2021). Pendampingan Branding Packaging dan Digital Marketing Pada Produk UMKM Keripik Talas di Lingkungan Bagek Longgek, Kelurahan Rakam. Jurnal Pengabdian Magister Pendidikan IPA, 4(3). https://doi.org/10.29303/jpmpi.v4i3.931.
  • Mas' ula, S., Laviola, M., & DW, T. N. (2022, September). Branding dan Digital Marketing untuk Pengembangan Umkm Minuman Sari Buah Stroberi. In Prosiding Seminar Nasional Pengabdian kepada Masyarakat (SINAPMAS).
  • Nazhif, M. N., & Nugraha, I. (2023). Branding Umkm Untuk Meningkatkan Penjualan Produk Ecoprint Andin Collection. SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan, 7(1), 261-267. https://doi.org/10.31764/jpmb.v7i1.12673.
  • Pradiani, T. (2017). Pengaruh sistem pemasaran digital marketing terhadap peningkatan volume penjualan hasil industri rumahan. Jurnal Ilmiah Bisnis Dan Ekonomi Asia, 11(2), 46-53. https://doi.org/10.32812/jibeka.v11i2.45.
  • Ramadhan, M. M., & Farida, S. N. (2023). Transformasi Branding UMKM Melalui Digital Marketing Dalam Meningkatkan Pemasaran Pada Pasar Wisata Harmoni Keputih. Nanggroe: Jurnal Pengabdian Cendikia, 2(4).
  • Riyanto, A. D. (2024). Hootsuite (We are Social): Data Digital Indonesia 2024. andi. link.
  • Rustam, R., Putri, H., & Gani, L. F. (2024). ANALISIS PENGEMBANGAN UMKM PEMBUATAN TAHU DI DESA PAKAM RAYA KABUPATEN BATUBARA. Community Development Journal: Jurnal Pengabdian Masyarakat, 5(5), 8781-8786. https://doi.org/10.31004/cdj.v5i5.34834.
  • Saputri, N. A., & Mawardi, F. D. (2022). Pendampingan pengelolaan UMKM melalui digital marketing dalam meningkatkan daya saing UMKM di Kota Batu. Jurnal Pengabdian dan Peningkatan Mutu Masyarakat (Janayu), 3(2), 155-163. https://doi.org/10.22219/janayu.v3i2.21976.
  • Susanti, E., Jusmaya, A., Asmarawati, C. I., & Hasibuan, R. P. (2022). Marketing communication strategy for merchants in The SP market. Mattawang: Jurnal Pengabdian Masyarakat, 3(2), 240-244. https://doi.org/10.35877/454RI.mattawang932.
  • Varadisa, A. Q., & Ridho, W. F. (2023). Pendampingan Digital Marketing Guna Meningkatkan branding UMKM Desa Sumberjo. NEAR: Jurnal Pengabdian Kepada Masyarakat, 3(1), 22-26. https://doi.org/10.32877/nr.v3i1.829.

Author Biographies

  • Yulisa Raras, Universitas Darussalam Gontor

    Fakultas Ilmu Kesehatan, Universitas Darussalam Gontor, Kota Ngawi, Provinsi Jawa timur, Indonesia.

  • Isna Nurul Azizah, Universitas Darussalam Gontor

    Fakultas Tarbiyah, Universitas Darussalam Gontor, Kota Ngawi, Provinsi Jawa timur, Indonesia.

  • Fathia Tsania, Universitas Darussalam Gontor

    Fakultas Tarbiyah, Universitas Darussalam Gontor, Kota Ngawi, Provinsi Jawa timur, Indonesia.

  • Mufidah Silviana, Universitas Darussalam Gontor

    Fakultas Syari’ah, Universitas Darussalam Gontor, Kota Ngawi, Provinsi Jawa timur, Indonesia.

  • Nisrina Syifa, Universitas Darussalam Gontor

    Fakultas Usuluddin, Universitas Darussalam Gontor, Kota Ngawi, Provinsi Jawa timur, Indonesia.

  • Padia Beliana, Universitas Darussalam Gontor

    Fakultas Ilmu Kesehatan, Universitas Darussalam Gontor, Kota Ngawi, Provinsi Jawa timur, Indonesia.

  • Febi Ameliana, Universitas Darussalam Gontor

    Fakultas Syari’ah, Universitas Darussalam Gontor, Kota Ngawi, Provinsi Jawa timur, Indonesia.

  • Anggita Dewi, Universitas Darussalam Gontor

    Fakultas Tarbiyah, Universitas Darussalam Gontor, Kota Ngawi, Provinsi Jawa timur, Indonesia.

  • Zahra Shoibatun, Universitas Darussalam Gontor

    Fakultas Syari’ah, Universitas Darussalam Gontor, Kota Ngawi, Provinsi Jawa timur, Indonesia.

  • Nisfanatia Rachman, Universitas Darussalam Gontor

    Fakultas Usuluddin, Universitas Darussalam Gontor, Kota Ngawi, Provinsi Jawa timur, Indonesia.

  • Qhonita Almada, Universitas Darussalam Gontor

    Fakultas Ilmu Kesehatan, Universitas Darussalam Gontor, Kota Ngawi, Provinsi Jawa timur, Indonesia.

  • Ikah Atikah, Universitas Darussalam Gontor

    Fakultas Usuluddin, Universitas Darussalam Gontor, Kota Ngawi, Provinsi Jawa timur, Indonesia.

License

Copyright (c) 2025 Yulisa Raras, Isna Nurul Azizah, Fathia Tsania, Mufidah Silviana, Nisrina Syifa, Padia Beliana, Febi Ameliana, Anggita Dewi, Zahra Shoibatun, Nisfanatia Rachman, Qhonita Almada, Ikah Atikah

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

This is an open-access journal. All articles are distributed under the terms of the Creative Commons Attribution 4.0 International License (CC BY 4.0), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

Under this license, you are free to:

  • Share: Copy and redistribute the material in any medium or format.
  • Adapt: Remix, transform, and build upon the material for any purpose, even commercially.

Attribution Requirements:
You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.

Copyright and Retention:
Authors retain copyright without restrictions and grant this journal the right of first publication under an open-access model. The journal retains non-exclusive publishing rights for archiving, indexing, and scholarly dissemination.

Usage Statistics

Similar Articles

start an advanced similarity search