Pemanfaatan Siaran Langsung Instagram sebagai Media Edukasi Kesehatan Ibu Hamil melalui Akun @bumil_pintar
- 1*,2 Universitas Pembangunan Nasional “Veteran” Jawa Timur
* Corresponding Author: Satria Noor Ihsan
Open AccessAbstract
Access to trustworthy health information remains a persistent concern for expectant mothers in Indonesia. In response, an interactive educational initiative was implemented via Instagram Live on the @bumil_pintar account, airing twice weekly from February 3 to May 31, 2025. Across 32 sessions, viewership grew from 64 to 301 per session, with comments rising from 5 to 20. In total, the broadcasts engaged 5,475 viewers and generated 417 comments. While no formal statistical tests were applied, the upward trend in participation is evident. Real-time interaction and steady scheduling set this approach apart from conventional one-way digital education. These findings offer a foundation for strengthening maternal health literacy in digital community settings. Ongoing assessment will be necessary to evaluate its quantitative impact.
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References
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Author Biographies
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Satria Noor Ihsan, Universitas Pembangunan Nasional “Veteran” Jawa Timur
Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Pembangunan Nasional “Veteran” Jawa Timur, Kota Surabaya, Provinsi Jawa Timur, Indonesia
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Siti Aminah, Universitas Pembangunan Nasional “Veteran” Jawa Timur
Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Pembangunan Nasional “Veteran” Jawa Timur, Kota Surabaya, Provinsi Jawa Timur, Indonesia
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