[1]
Fardan, F.W. and Hernidatiatin, L.T. 2026. The Influence of Brand Image and Brand Awareness on the Decision to Purchase an iPhone in Cirebon. Indonesian Journal Economic Review (IJER). 6, 2 (Jun. 2026), 662–670. DOI:https://doi.org/10.59431/ijer.v6i2.821.