FARDAN, Fardan Walidina; HERNIDATIATIN, Lis Tatin. The Influence of Brand Image and Brand Awareness on the Decision to Purchase an iPhone in Cirebon. Indonesian Journal Economic Review (IJER), [S. l.], v. 6, n. 2, p. 662–670, 2026. DOI: 10.59431/ijer.v6i2.821. Disponível em: https://www.journal.msti-indonesia.com/index.php/ijer/article/view/821. Acesso em: 17 jun. 2026.