MAULANA, Riski; MUKSALMINA, Noufal. Analysis of Digital Adaptation Strategy Formulation Based on the Resource-Based View (RBV) and Diffusion of Innovation (DOI) for Sustainable Competitive Advantage in Rural MSMEs in Indonesia. Indonesian Journal Economic Review (IJER), [S. l.], v. 6, n. 2, p. 788–794, 2026. DOI: 10.59431/ijer.v6i2.825. Disponível em: https://www.journal.msti-indonesia.com/index.php/ijer/article/view/825. Acesso em: 21 jun. 2026.