Maulana, Riski, and Noufal Muksalmina. 2026. “Analysis of Digital Adaptation Strategy Formulation Based on the Resource-Based View (RBV) and Diffusion of Innovation (DOI) for Sustainable Competitive Advantage in Rural MSMEs in Indonesia”. Indonesian Journal Economic Review (IJER) 6 (2): 788–794. https://doi.org/10.59431/ijer.v6i2.825.