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Developing a Coffee-Based Export Village: Strengthening Quality, Branding, and Market Access for Community Empowerment
Novi Wulandari Widiyanti, Agung Budi Sulistiyo, Bayu Aprillianto, Imamatin Listya Putri, Muhammad Miqdad
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- Novi Wulandari Widiyanti: Universitas Jember, Indonesia
- Agung Budi Sulistiyo: Universitas Jember, Indonesia
- Bayu Aprillianto: Universitas Jember, Indonesia
- Imamatin Listya Putri: Universitas Jember, Indonesia
- Muhammad Miqdad: Universitas Jember, Indonesia
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Abstract
Coffee is one of Indonesia's primary export commodities that contributes substantially to regional economic growth. Karangpring Village in Jember Regency holds considerable potential for producing high-quality coffee, yet faces persistent challenges in quality assurance, business legality, and international market access. This community service program aimed to strengthen the capacity of local farmers and micro, small, and medium enterprises (MSMEs) through halal certification training, product diversification, branding development, and export literacy. Activities were conducted through structured workshops, technical mentoring, and digital marketing facilitation in collaboration with local institutions. Program outcomes included greater awareness of business legality requirements, the creation of coffee-based product innovations such as coffee bakpia, and the institutional development of BUMDes as a production and marketing coordinator. Halal certification raised consumer confidence and broadened export market opportunities. This initiative offers a replicable model of sustainable, export-oriented community development in rural Indonesia.
Keywords
Author Biographies
Novi Wulandari Widiyanti
Universitas Jember
Study Program Accounting, Faculty of Economics and Business, Universitas Jember, Regency Jember, Province Jawa Timur, Indonesia
Agung Budi Sulistiyo
Universitas Jember
Study Program Accounting, Faculty of Economics and Business, Universitas Jember, Regency Jember, Province Jawa Timur, Indonesia
Bayu Aprillianto
Universitas Jember
Study Program Accounting, Faculty of Economics and Business, Universitas Jember, Regency Jember, Province Jawa Timur, Indonesia
Imamatin Listya Putri
Universitas Jember
Study Program Accounting, Faculty of Economics and Business, Universitas Jember, Regency Jember, Province Jawa Timur, Indonesia
Muhammad Miqdad
Universitas Jember
Study Program Accounting, Faculty of Economics and Business, Universitas Jember, Regency Jember, Province Jawa Timur, Indonesia
Article Identifiers
- Article Title: Developing a Coffee-Based Export Village: Strengthening Quality, Branding, and Market Access for Community Empowerment
- DOI: 10.59431/ajad.v5i3.643
- Publication Date: 2026-04-01
- Journal: AJAD : Jurnal Pengabdian kepada Masyarakat
- Volume: 6
- Issue: 1
- Pages: 1-12
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Article Details
| Volume: | 6 |
| Issue: | 1 |
| Year: | 2026 |
| Published: | 2026-04-01 |
| Pages: | 1-12 |
| Section: | Articles |
Additional Information
How to Cite
Widiyanti, N. W., Sulistiyo, A. B., Aprillianto, B., Putri, I. L., & Miqdad, M. (2026). Developing a Coffee-Based Export Village: Strengthening Quality, Branding, and Market Access for Community Empowerment. AJAD : Jurnal Pengabdian Kepada Masyarakat, 6(1), 1-12. https://doi.org/10.59431/ajad.v5i3.643
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This work is licensed under a Creative Commons License.
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