Penerapan Strategi Promosi Digital untuk Meningkatkan Penjualan Produk Industri Rumah Tangga Kerajinan Tangan Irig dan Kukusan Desa Arahan Kabupaten Indramayu

Durosid Durosid; Agus Yudianto; Nana Supriatna Sonjaya; Royani Royani

doi:10.59431/ajad.v6i2.706

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Penerapan Strategi Promosi Digital untuk Meningkatkan Penjualan Produk Industri Rumah Tangga Kerajinan Tangan Irig dan Kukusan Desa Arahan Kabupaten Indramayu

Durosid Durosid, Agus Yudianto, Nana Supriatna Sonjaya, Royani Royani

View Author Affiliations

Durosid Durosid: Universitas Wiralodra, Indonesia
Agus Yudianto: Universitas Wiralodra, Indonesia
Nana Supriatna Sonjaya: Universitas Wiralodra, Indonesia
Royani Royani: Universitas Wiralodra, Indonesia

DOI:

https://doi.org/10.59431/ajad.v6i2.706

Published:

August 1, 2026

Pages:

249–261

15

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19

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Abstract

The bamboo handicraft home industry producing irig and kukusan in Arahan Village, Indramayu Regency, holds real economic value for the local community, yet sales remain low due to limited promotional methods and thin use of digital media. This community service activity aimed to raise product sales through participatory mentoring, training, and hands-on practice matched to the working conditions of home-based producers, covering digital marketing training, simple promotional content development, use of social media and instant messaging platforms, and ongoing support in managing promotional accounts and customer communication. Findings point to better understanding among business owners of digital promotion concepts, wider product visibility on social media, and growth in both order volume and market reach beyond the village, along with greater confidence in marketing products independently. In practical terms, the activity built up the competitiveness of home-based handicraft businesses and supported the local economy's long-term stability, offering a fuller picture of how digital promotion works as a tool for community capacity-building rooted in local strengths.

Keywords

Digital Promotion; Home-Based Industry; Handicrafts; Community Empowerment; MSME Marketing; Arahan Village

Author Biographies

Durosid Durosid

Universitas Wiralodra

Program Studi Manajemen, Fakultas Ekonomi, Universitas Wiralodra, Kabupaten Indramayu, Provinsi Jawa Barat, Indonesia

Agus Yudianto

Universitas Wiralodra

Program Studi Manajemen, Fakultas Ekonomi, Universitas Wiralodra, Kabupaten Indramayu, Provinsi Jawa Barat, Indonesia

Nana Supriatna Sonjaya

Universitas Wiralodra

Program Studi Manajemen, Fakultas Ekonomi, Universitas Wiralodra, Kabupaten Indramayu, Provinsi Jawa Barat, Indonesia

Royani Royani

Universitas Wiralodra

Program Studi Manajemen, Fakultas Ekonomi, Universitas Wiralodra, Kabupaten Indramayu, Provinsi Jawa Barat, Indonesia

Article Identifiers

Article Title: Penerapan Strategi Promosi Digital untuk Meningkatkan Penjualan Produk Industri Rumah Tangga Kerajinan Tangan Irig dan Kukusan Desa Arahan Kabupaten Indramayu
DOI: 10.59431/ajad.v6i2.706
Publication Date: 2026-08-01

Journal: AJAD : Jurnal Pengabdian kepada Masyarakat
Volume: 6
Issue: 2
Pages: 249–261

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Article Details

Volume:	6
Issue:	2
Year:	2026
Published:	2026-08-01
Pages:	249–261
Section:	Articles

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How to Cite

Durosid, D., Yudianto, A., Sonjaya, N. S., & Royani, R. (2026). Penerapan Strategi Promosi Digital untuk Meningkatkan Penjualan Produk Industri Rumah Tangga Kerajinan Tangan Irig dan Kukusan Desa Arahan Kabupaten Indramayu. AJAD : Jurnal Pengabdian Kepada Masyarakat, 6(2), 249–261. https://doi.org/10.59431/ajad.v6i2.706