The Effect of Reputation, Responsiveness, Giving Gifts and Recommendations on Customers Moving to Branch BNI Syariah Meulaboh Branch
Affiliation Details
- Ijal Fahmi: Universitas Serambi Mekkah
- Syamsul Rizal: Akademi Keuangan Perbankan Nusantara
- Hamdani: Politeknik Kutaraja
Abstract
The aim of this research is to measure the effect of reputation, responsiveness, gift-giving, and recommendation to customer bank switching behavior in the Bank BNI Meulaboh. Independent variables including are reputation, responsiveness, gift-giving, and recommendation. Multiple Regression Analysis methods are chosen by using Liker Scale with 100 samples. The result of this research shows for simultan test that dependent variable brand switching (Y) can be effected by independent variable reputation (XI), responsive (X2), gift-giving (X3) and the last recommendation (X4) with a significant 0, 000 < 0, 05. The result of this research shows for partial test that dependent variable brand switching (Y) can be effected by independent variable reputation (XI) with a significant 0,010 < 0,05 , responsive (X2) with a significant 0,004 < 0,05, gift-giving (X3) with a significant 0,000 < 0,05 and the last recommendation (X4) with a significant 0, 020 < 0, 05.
Keywords:
Author Biographies
Ijal Fahmi
Universitas Serambi Mekkah
Management Study Program, Faculty of Economics, Universitas Serambi Mekkah, Unmuha Street, Batoh, Lueng Bata, Banda Aceh City, Aceh Province 23245, Indonesia
Syamsul Rizal
Akademi Keuangan Perbankan Nusantara
Finance and Banking Study Program, Faculty of Economics, Akademi Keuangan Perbankan Nusantara, Medan Banda Aceh-Idi Street, East Aceh Regency, Aceh Province, Indonesia
Hamdani
Politeknik Kutaraja
Public Sector Financial Management Study Program, Faculty of Economics, Politeknik Kutaraja, Syiah Kuala Street No.10, Bandar Baru, Kuta Alam, Banda Aceh City, Aceh Province 24415, Indonesia
Article Identifiers
- Article Title: The Effect of Reputation, Responsiveness, Giving Gifts and Recommendations on Customers Moving to Branch BNI Syariah Meulaboh Branch
- DOI: 10.35870/ijer.v1i1.20
- Publication Date: 2021-09-10
- Journal: Indonesian Journal Economic Review (IJER)
- Volume: 1
- Issue: 1
- Pages: 26-34
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