Factors Influencing Consumer Decisions Towards The Purchase Of Straw Mushrooms In Banda Aceh City
Affiliation Details
- cut eva wani: Akademi Keuangan Perbankan Nusantara
- Erni Wiriani: Akademi Keuangan Perbankan Nusantara
Abstract
This research is descriptive in nature, namely to explain the problems that arise especially in the world of Straw Mushroom Cultivation Business in Banda Aceh City and its Marketing process. The purpose of this study is to determine how much influence Consumer Decisions have on Straw Mushroom Purchases in Banda Aceh City. The scope of this study is the field of marketing science that focuses on the marketing mix on consumer behavior in choosing to buy Straw Mushrooms, the location of the study is in Banda Aceh City. The number of research samples was 100 people taken by Purposive Sampling. The results of the F Test (overall) show that the product factors (x1), price (x2), distribution (x3), Promotion (x4), together have a significant effect on the decision to purchase Straw Mushrooms in Banda Aceh City, this can be seen from the F count of 0.166 and F table 0.288. This means that statistically it proves that the alternative hypothesis (Ha) proposed can be accepted and rejects the null hypothesis (Ho). Meanwhile, partially, the price variable does not have a significant effect on the decision to purchase Straw Mushrooms in Banda Aceh City, while the product, distribution and promotion variables have a significant effect on influencing the decision to purchase Straw Mushrooms in Banda Aceh City.
Keywords:
Author Biographies
cut eva wani
Akademi Keuangan Perbankan Nusantara
Finance and Banking Study Program, Akademi Keuangan Perbankan Nusantara, Medan Banda Aceh-Idi Street, East Aceh Regency, Aceh Province 23000, Indonesia.
Erni Wiriani
Akademi Keuangan Perbankan Nusantara
Finance and Banking Study Program, Akademi Keuangan Perbankan Nusantara, Medan Banda Aceh-Idi Street, East Aceh Regency, Aceh Province 23000, Indonesia.
Article Identifiers
- Article Title: Factors Influencing Consumer Decisions Towards The Purchase Of Straw Mushrooms In Banda Aceh City
- DOI: 10.59431/ijer.v4i2.445
- Publication Date: 2024-10-10
- Journal: Indonesian Journal Economic Review (IJER)
- Volume: 4
- Issue: 2
- Pages: 87-94
References
-
Bilson Simamora (2014) Riset Pemasaran (Falsafat, teori dan aplikasi), cetakan pertama, penerbit PT.Gramedia Pustaka Utama, Jakarta.
-
Dessy Ptriayani dan Teddy oswari (2015) Jurnal : Analisis faktor – faktor yang mempengaruhi permintaan konsumsi minyak tanah rumah tangga (studi kasus : konsumsi minyak tanah rumah tangga di Kecamatan Sukmajaya, Depok
-
Foster, Dennis L. (2020) Sales and Marketing : for the travel professional, edisi pertama cetakan I, edisi bahsa Indonesia, penerjemah : Tri Budhi Sastrio, penerbit PT. garamedia Pustaka Utama, Jakarta
-
Feddy Rangkuti (2015) Marketing Analysis Mede easy (Teknik analisis pemasaran dan analisis kasus menggunakan excel dan spss), cetekan pertama, penerbit PT. Gramedia Pustaka Utama, Jakarta
-
Gozali (2021) Aplikasi Analisis Multivariate dengan Program SPSS, edisi pertama, Semarang
-
Helvy Suraya Fajar, (2015) Skripsi : Analisis faktor – faktor yang mempengaruhi prilaku konsumen membeli sovernir Aceh di Kota Banda Aceh.
-
Istijianto, (2015) Aplikasi Praktik Riset Pemasaran. PT. Gramedia Pustaka Utama, Jakarta.
-
Indra A. Liamsy, (2019), Jamur Syawan, Tabloit Rumoh PMI Aceh
-
J. Supranto (2019) Pengukuran Tingkat Kepuasan Pelanggan ( untuk menaikkan pangsa pasar), cetakan ketiga, Penerbit PT. Rineka Cipta, Jakarta.
-
Kotler, Philipn dan Armstrong, Gry (2021), Manajemen Pemasaran, edisi Melenium, alih bahasa : Domos Sihongbing, penerbit Erlangga, Jakarta.
-
Wowen, Jhon C. dan Minor, Michael (2022) Perilaku Konsumen, edisi kelima jilid 1 dan 2, alih bahasa : Lina Salim, penerbit Erlangga, Jakarta
-
Mislinawati,dkk, (2018) Perkembangan Agroindustri Jamur Merang di Kota Banda Aceh, Laporan KKU, FE. USK.
-
Rizal, S., & Munawir, M. (2017). Pengaruh Kepuasan Nasabah Terhadap Menggunakan Mobile Banking (M-Banking) Pada Bank BCA Cabang Banda Aceh. Jurnal EMT KITA, 1(2), 68–78. https://doi.org/10.35870/emt.v1i2.34
-
Rizal, S., & Wali, M. (2013). Dimensi Kesadaran Merek dan Keputusan Konsumen Memilih Hermes Palace Hotel di Kota Banda Aceh. Jurnal Ekonomi Manajemen dan Bisnis (EMBis), 1(1), 27-41.
-
Rizal, S. (2018). Pengaruh Gaya Kepemimpinan Konsultatif dan Tuntutan Tugas Terhadap Komitmen Organisasi pada PT. Bank Mandiri (Persero) Cabang Banda Aceh. Jurnal EMT KITA, 2(2), 99–109. https://doi.org/10.35870/emt.v2i2.59
-
Rizal, S., & Yusuf, Z. (2023). Impact of Brand Advertising, Consumer Confidence, and Consumer Attitudes on Purchase of Honda Brand Vehicles in Banda Aceh City . Indonesian Journal Economic Review (IJER), 3(1), 9–1
-
Rizal, S. (2021). KEWIRAUSAHAAN. Uwais Inspirasi Indonesia.
-
Ritawati Tedjakusuma,Sri Hartini, dan muryani, (2021) Jurnal Penelitian Dinamika social. Vol.2 no. 3 (Analisis faktor – faktor yang mempengaruhi perilaku konsumen dalam pembelian air mineral yang mempengaruhi konsumen dalam pembelian air mineral di kota Madya Surabaya) Fakultas EkonomiUniversitas Air Langga, Surabaya.
-
Sulianto (2016) Metode Riset Bisnis, penerbit Andi, Yogyakarta
-
Schiffman, Leon dan Leslie Lazar Kanuk (2017) Perilaku Konsumen, Edisi Ketujuh Bahasa Indonesia, Indeks, Jakarta.
-
Supramono dan Jony Oktavian Haryanto (2015) Desain Proposal Penelitian (studi pemasaran), edisi pertama, penerbit Andi, Yogyakarta
-
Santoso (2020), SPSS, Mengelola Data Statistik Secara Profesional, Alex Medin Komputindo
-
Tutus Alun Asoka Sakti, (2017) Jurnal Ekonomi dan Bisnis Indonesia. Vol.22, No. 1, (Analisis Agromerasi dan Faktor – Faktor yang Mempengaruhi Terkonsentrasinya Lembega Pendidikan Tinggi Di Pulau Jawa
-
Umar Husen (2023) Metode Riset perilaku Konsumen jasa, penerbit Ghalia Indonesia, Jakarta
-
www.google.com, budidaya jamur merang Provinsi Aceh
Additional Information
Supplementary content
How to Cite
Issue Information
Section
License
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
