Pelatihan dan Pendampingan Pemanfaatan Media Digital untuk Medukung Peningkatan Pemasaran Produk UKM di Desa Uteunkot Kota Lhokseumawe
DOI:
https://doi.org/10.59431/ajad.v3i3.197Keywords:
UKM, Training and Mentoring, Digital Media, Social MediaAbstract
The use of digital media by MSMEs, which is increasingly competitive and growing rapidly, requires Small and Medium Enterprises (SMEs) to implement effective and efficient marketing strategies. The use of digital media is very important in marketing SME products in the digital era. However, the problem faced is the lack of knowledge and skills of Uteunkot village residents in utilizing digital media as a marketing tool. Meanwhile, training and mentoring are effective solutions for increasing the use of digital media to support the growth and success of SMEs. This service aims to empower SMEs in Uteunkot Village through digital media to support increased marketing of SME products. The training material covers the use of social media, both content creation and online advertising strategies. The results of the Digital Media Utilization Training and Assistance service showed that 88% and 12% of respondents were satisfied with implementing the service activities. Then, the results of the solution's suitability are expected by partners to increase their productivity and market access using digital technology and be able to compete better in an increasingly competitive market.
Downloads
References
Shahadat, M. M. H., Nekmahmud, M., Ebrahimi, P., & Fekete-Farkas, M. (2023). Digital Technology Adoption in SMEs: What Technological, Environmental and Organizational Factors Influence SMEs’ ICT Adoption in Emerging Countries? Global Business Review. DOI: https://doi.org/10.1177/09721509221137199
Erdin, C., & Ozkaya, G. (2020). Contribution of small and medium enterprises to economic development and quality of life in Turkey. Heliyon, 6(2), e03215. DOI: https://doi.org/10.1016/j.heliyon.2020.e03215
Zulkifli, Z., & Rachim, A. R. (2020). Tinjauan Pelaksanaan Program Pengembangan Ukm Go Online Pada Komunitas Shopee Samarinda Tahun 2019. Jurnal Ekonomi Indonesia, 9(1), 29. DOI: https://doi.org/10.29103/ekonomika.v9i1.3170
Effendi, M. R., Abubakar, R., & Bachri, N. (2022). Pemasaran digital dan kinerja umkm: dapatkah inovasi produk menjadi variabel mediasi? Jurnal Manajemen Indonesia, 7(2). Retrieved from http://ojs.unimal.ac.id/index.php/jmind
Sahputra, I., Pratama, A., Fachrurrazi, S., Muthmainnah, M., & Saptari, M. A. (2023). Meningkatkan Semangat Literasi Digital Pada Generasi Millenial Dalam Penangkalan Berita Hoaks. Jurnal Malikussaleh Mengabdi, 2(1), 283. DOI: https://doi.org/10.29103/jmm.v2i1.12358
Fakhrurrazi, F., Nurhafni, N., Ula, M., Setiawan, A. L., & Arpika, A. M. (2022). Pengembangan Desa Digital Dalam Pelayanan Publik Dan Kearsipan Berbasis Teknologi Informasi Di Gampong Reulet Timur. Rambideun Jurnal Pengabdian Kepada Masyarakat, 5(3), 252–260. DOI: https://doi.org/10.51179/pkm.v5i3.1468
Rupeika-Apoga, R., Bule, L., & Petrovska, K. (2022). Digital Transformation of Small and Medium Enterprises: Aspects of Public Support. Journal of Risk and Financial Management, 15(2), 45. DOI: https://doi.org/10.3390/jrfm15020045
Ula, M., Tjut Adek, R., Muhammad, M., Bustami, B., Fasdarsyah, F., & Mukhlis, M. (2022). Pelatihan Dan Pendampingan Digital Marketing Bagi Pelaku Usaha Kuliner Di Kota Bireuen. Rambideun Jurnal Pengabdian Kepada Masyarakat, 5(1), 27–34. DOI: https://doi.org/10.51179/pkm.v5i1.837
Alfand, A. (2022). 8 Contoh UKM Sukses di Indonesia Patut di Contoh. Retrieved November 6, 2023, from https://alfand.web.id/kumpulan-contoh-ukm-sukses/
Suryanto. (2021). Kisah sukses UMKM warung setelah gabung platform digital. Retrieved from https://www.antaranews.com/berita/2464337/kisah-sukses-umkm-warung-setelah-gabung-platform-digital
Downloads
Published
Issue
Section
License
Copyright (c) 2023 AJAD : Jurnal Pengabdian kepada Masyarakat
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
