Perancangan dan Implementasi Website UMKM Semangat Muda Terintegrasi WhatsApp AI Chat untuk Meningkatkan Penjualan Produk

Nur Aswan Multazam; Yusi Gunawan; Mesra Betty Yel

doi:10.59431/ajad.v6i1.702

Authors

Nur Aswan Multazam Sekolah Tinggi Ilmu Komputer Cipta Karya Informatika
Yusi Gunawan Sekolah Tinggi Ilmu Komputer Cipta Karya Informatika
Mesra Betty Yel Sekolah Tinggi Ilmu Komputer Cipta Karya Informatika

DOI:

https://doi.org/10.59431/ajad.v6i1.702

Keywords:

Digitalization, MSME, Sales, WhatsApp AI Chat, Website

Abstract

This community service program designed a digital solution for SM Cloth "Semangat Muda", an MSME in Tegal providing screen-printing and printing services. Two core problems were identified: promotional channels that remain narrow, and the recurring risk of lost orders caused by delayed manual responses during the ordering process. The proposed solution consists of an MSME website serving as a product catalog and service information medium, paired with a WhatsApp AI Chat system designed to answer customer queries and collect order details in a structured manner. Development follows the Waterfall SDLC model, beginning with a needs assessment through direct observation and interviews, followed by UI/UX design, relational database design, and chatbot conversation flow design with service orchestration. Outputs include a modular website design covering catalog, service information, and WhatsApp-based ordering, as well as a chatbot design with conversation context storage and order logging. The proposed system is expected to reduce response time, broaden digital promotional reach, and reinforce the business image of the MSME.

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Author Biographies

Nur Aswan Multazam, Sekolah Tinggi Ilmu Komputer Cipta Karya Informatika

Program Studi Sistem Informasi, Sekolah Tinggi Ilmu Komputer Cipta Karya Informatika, Kota Jakarta Timur, Daerah Khusus Ibukota Jakarta, Indonesia
Yusi Gunawan, Sekolah Tinggi Ilmu Komputer Cipta Karya Informatika

Program Studi Sistem Informasi, Sekolah Tinggi Ilmu Komputer Cipta Karya Informatika, Kota Jakarta Timur, Daerah Khusus Ibukota Jakarta, Indonesia
Mesra Betty Yel, Sekolah Tinggi Ilmu Komputer Cipta Karya Informatika

Program Studi Sistem Informasi, Sekolah Tinggi Ilmu Komputer Cipta Karya Informatika, Kota Jakarta Timur, Daerah Khusus Ibukota Jakarta, Indonesia

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