Penguatan Branding Digital Sanggar Seni Cahya Art Baliqui melalui Pengembangan Website Profile Berbasis Vercel
DOI:
https://doi.org/10.59431/ajad.v6i1.714Keywords:
Digital Branding, Website Profile, Art Studio, Website UtilizationAbstract
Conventional promotional limitations hinder the visibility of Sanggar Seni Cahya Art's Baliqui in preserving culture during the digital era. This Community Service (PKM) project aims to strengthen the partner's digital branding by developing a Vercel-based website profile. The implementation method adopts a Design Thinking framework integrated with a User-Centered Design (UCD) approach. Google Lighthouse audit results showed a perfect SEO score (100%), while GTmetrix testing achieved a Grade A with a 100% performance score. Beyond the technical figures, the real impact is reflected in the partner's positive response — stating that the website's presence significantly increases the studio's professionalism and facilitates public access to information. These results confirm that a professional, fast, and low-maintenance system infrastructure can serve as an effective promotional solution without burdening the partner with complex technical upkeep.
Downloads
References
Astuti, D. D., Dasaprawira, M. N., & Lasimin. (2025). Perancangan ulang UI/UX website desa menggunakan metode UCD: Studi kasus website Desa Glempang. Jurnal Sistem Informasi Triguna Dharma (JURSI TGD), 4(6), 1403–1410. https://doi.org/10.53513/jursi.v4i6.11343
Azizah, S. N., & Muhfiatun, M. (2017). Pengembangan ekonomi kreatif berbasis kearifan lokal Pandanus Handicraft dalam menghadapi pasar modern perspektif ekonomi syariah (studi kasus di Pandanus Nusa Sambisari Yogyakarta). Aplikasia, 17(2), 63–78. https://doi.org/10.14421/aplikasia.v17i2.1273
Azizi, H., Zulfa, & Junaidi, J. K. (2025). Sejarah Dusun Empelu dalam pelestarian budaya Balayie 2010–2023. Pendas: Jurnal Ilmiah Pendidikan Dasar, 10(3), 280–298. https://doi.org/10.23969/jp.v10i03.33603
Bintara, C. S., Afifah, F. N., Puteri, M. A., Mutiara, Febrianty, Y., Wulandari, Hartono, T. S., & Adha, I. F. (2024). Digitalisasi desa melalui website profile sebagai media informasi bagi dusun. Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS), 7(2), 414–434. https://doi.org/10.33474/jipemas.v7i2.21707
Hamdi, F. S., & Maita, I. (2022). Pelatihan pembuatan website memanfaatkan Wix untuk blog pribadi pada siswa SMAN 2 Gunung Talang. CONSEN: Indonesian Journal of Community Services and Engagement, 2(2), 76–81. https://doi.org/10.57152/consen.v2i2.471
Hermawan, N. R., & Noviana, E. (2025). Analisis strategi branding Yayasan Al-Ma'soem dalam membangun citra institusi pendidikan di era digital. FINDER: Journal of Visual Communication Design, 5(2), 26–31. https://doi.org/10.17509/finder.v5i2.88453
Hutabarat, R. S., & Sudaryana, K. (2024). User-centered design pada user interface (UI)/user experience (UX) prototyping aplikasi e-commerce. Jurnal Penelitian Teknologi Informasi dan Sains, 2(4), 89–99. https://doi.org/10.54066/jptis.v2i4.2781
Irmania, E. (2021). Upaya mengatasi pengaruh negatif budaya asing terhadap generasi muda di Indonesia. Jurnal Dinamika Sosial Budaya, 23(1), 148–160. https://doi.org/10.26623/jdsb.v23i1.2970
Lesyati, E. J. (2025, 3 Juni). Digital branding: Strategi membangun identitas merek di era digital. Fakultas Ekonomi Bisnis Universitas Alma Ata. https://feb.almaata.ac.id/digital-branding-strategi-membangun-identitas-merek-di-era-digital/
Maksum, A., & Fitria, H. (2021). Transformasi dan digitalisasi pendidikan di masa pandemi. Prosiding Seminar Nasional Program Pascasarjana Universitas PGRI Palembang. https://jurnal.univpgri-palembang.ac.id/index.php/Prosidingpps/article/view/5498
Miharso, A., Prasetya, R., Zandra, R. A. P., Nurfitriasih, D. M., Kartiko, G., & Ludfillah, N. Q. (2024). Optimalisasi promosi desa wisata budaya berbasis website pada Desa Tulusbesar. Dedikasi Sains dan Teknologi (DST), 4(2), 77–83. https://doi.org/10.47709/dst.v4i2.4818
Prambayun, A., Triawan, M. A., & Humam, F. (2025). Analisis performa website Karya Usaha menggunakan Google Lighthouse dan GTmetrix. JIK: Jurnal Ilmu Komputer, 10(1), 48–53. https://doi.org/10.47007/komp.v10i01.9668
Putri, N. W. N. S. T., Alam, H. S., Dananjaya, I. R. M., Ananda, K. K. P., Pranatania, K. D., Thevandi, K. O., & Meli, F. (2025). Peningkatan kompetensi digital marketing UMKM melalui pendekatan design thinking: Studi kasus Ande Balangan di Bali. COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat. https://comserva.publikasiindonesia.id/index.php/comserva/article/view/3059
Shintia, N., Heldiansyah, Salim, M., & Sunarya, M. H. (2024). Pembuatan website profil Perusda SML: Upaya peningkatan visibilitas dan efektivitas komunikasi digital. Sricommerce: Journal of Sriwijaya Community Services, 5(2), 159–168. https://doi.org/10.29259/jscs.v5i2.196
Surentu, Y. Z., Warouw, D. M. D., & Rembang, M. (2020). Pentingnya website sebagai media informasi destinasi wisata di Dinas Kebudayaan dan Pariwisata Kabupaten Minahasa. Acta Diurna Komunikasi, 2(4). https://ejournal.unsrat.ac.id/v3/index.php/actadiurnakomunikasi/article/view/31117
Downloads
Published
Issue
Section
License
Copyright (c) 2026 Ni Wayan Nanik Suaryani Taro Putri, Anak Agung Gede Adi Mega Putra, I Made Rama Dwijaya, I Putu Gunartajaya, I Wayan Abdi Manik Kesawa, I Made Aldi Wira Kusuma, I Gede Galang Raka Raditya
This work is licensed under a Creative Commons Attribution 4.0 International License.
