PKM Pemberdayaan Pengrajin Topi "Capil" Desa Nyalian melalui Edukasi Literasi Keuangan dan Promosi menuju Peningkatan Kapasitas SDM dan Kemandirian UMKM
DOI:
https://doi.org/10.59431/ajad.v6i3.960Keywords:
Capil Hat Artisans, Digital Marketing, Financial Literacy, Product InnovationAbstract
The traditional capil hat cottage industry in Banjar Pemenang, Nyalian Village, utilizes local organic materials such as young and dried coconut leaves as an intergenerational creative economic foundation. However, this industry faces critical operational challenges, including declining productivity due to stagnant artisan succession, conventional business management, restricted market access, and a lack of supporting infrastructure and modern design innovation. To address these issues, this community engagement program implemented a three-pillar solution: 1) business management training and weaving skill transfer to younger generations; 2) digital marketing adoption through website and social media platforms accompanied by online marketing training; and 3) product design diversification alongside the provision of essential operational infrastructure. This intervention aims to strengthen human resource capacity and foster micro-enterprise self-reliance.
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