Pemberdayaan Pengrajin Batik melalui Inovasi Motif Berbasis Potensi Lokal Buah Mangga untuk Penguatan Identitas Budaya dan Ekonomi Kreatif di Kabupaten Indramayu
Abstract
Indramayu has significant potential for cultural product development through its signature mango commodity. However, this visual potential remains underutilized in local batik motif creation. This community service program empowers batik artisans by developing innovative mango-inspired motifs that reflect Indramayu's local identity. Employing a participatory, culture-based approach, the program engaged artisans, academics, and local stakeholders through cultural identification, visual exploration, motif design, technical assistance, and product application evaluation. The initiative successfully generated creative motif designs that blend mango characteristics with local values, diversified product offerings, and enhanced artisans' understanding of product differentiation to boost market competitiveness. These outcomes demonstrate that community-based motif innovation effectively preserves cultural heritage while advancing the local creative economy.
Keywords
How to Cite
References
- Achmad, Z. A. (Ed.). (2024). Strategi inovasi kewirausahaan untuk meningkatkan keuntungan UMKM. CV Publisher Indo.
- Andaya, W., Hartanto, B., & Setiawan, A. (2022). Inovasi dan kewirausahaan: Konsep dan aplikasi pemberdayaan ekonomi masyarakat. Widina Bhakti Persada.
- Arnstein, S. R. (1969). A ladder of citizen participation. Journal of the American Institute of Planners, 35(4), 216–224. https://doi.org/10.1080/01944366908977225
- Badan Pusat Statistik Kabupaten Indramayu. (2024). Kabupaten Indramayu dalam angka 2024. BPS Kabupaten Indramayu.
- Bandura, A. (1997). Self-efficacy: The exercise of control. W. H. Freeman.
- Braun, V., & Clarke, V. (2006). Using thematic analysis in psychology. Qualitative Research in Psychology, 3(2), 77–101. https://doi.org/10.1191/1478088706qp063oa
- Chambers, R. (1997). Whose reality counts? Putting the first last. Intermediate Technology Publications.
- Chambers, R. (2017). Can we know better? Reflections for development. Practical Action Publishing.
- Danirih, A., & Ningsih, T. (2023). Akulturasi budaya Tionghoa pada motif batik Indramayu. Jurnal Artefak, 10(2), 145–156. https://doi.org/10.25157/ja.v10i2.10892
- Fahlevvi, M. R., & Putri, N. A. H. (2025). Innovation and development of Trusmi batik: Improving skills and production capacity to empower young craftsmen in Cirebon. J-3P (Jurnal Pembangunan Pemberdayaan Pemerintahan), 10(1), 125–152. https://doi.org/10.33701/j-3p.v10i1.5216
- Fatihah, I. (2023). Sejarah perkembangan batik Indramayu. Jurnal Tamaddun: Jurnal Sejarah dan Kebudayaan Islam, 11(1), 55–70. https://doi.org/10.24235/tamaddun.v11i1.12560
- Fatihah, N. (2023). Sejarah perkembangan motif khas Batik Dermayon di Indramayu pada tahun 1952–2000. IAIN Syekh Nurjati Cirebon.
- Florida, R. (2002). The rise of the creative class: And how it's transforming work, leisure, community and everyday life. Basic Books.
- Freire, P. (1970). Pedagogy of the oppressed. Continuum.
- Green, G. P., & Haines, A. (2016). Asset building & community development (4th ed.). SAGE Publications.
- Harwiki, W., Malet, C., & Miralles, F. (2018). Impact of entrepreneurial orientation on the performance of Indonesian SMEs: The mediating role of dynamic capabilities. Journal of Entrepreneurship and Business, 6(2), 12–25.
- Hasdiani, T., Mulyono, S. E., & Abimbowo, Y. O. (2024). Women’s participation in cultural tourism based community empowerment. JPPM (Jurnal Pendidikan dan Pemberdayaan Masyarakat), 11(1), 49–61. https://doi.org/10.21831/jppm.v11i1.72328
- Hesmondhalgh, D. (2019). The cultural industries (4th ed.). SAGE Publications.
- Hidayanto, A. N., Nugroho, S., & Wardhani, R. K. (2024). Pendekatan inklusif dan pemberdayaan perajin Kampung Batik Adipala dalam membangun kemandirian ekonomi. Jurnal Pemberdayaan Masyarakat, 8(2), 180–193. https://doi.org/10.22146/jpm.82193
- Howkins, J. (2001). The creative economy: How people make money from ideas. Penguin Books.
- Kementerian Pariwisata dan Ekonomi Kreatif Republik Indonesia. (2020). Ekonomi kreatif sebagai sumber pertumbuhan ekonomi Indonesia. Kemenparekraf RI.
- Kementerian Perindustrian Republik Indonesia. (2023). Pengembangan industri batik dan industri tekstil berkelanjutan. Kemenperin RI.
- Kusnanto, D., Kurniawan, R., & Handayani, T. (2024). Pemberdayaan dan inovasi produk batik dan tenun dalam meningkatkan ketahanan usaha UMKM menghadapi dinamika bisnis. Jurnal Pengabdian kepada Masyarakat, 10(2), 112–124. https://doi.org/10.31849/jpm.v10i2.1124
- Marodiyah, I., Taurusta, C., Febriansah, R. E., Ramdhani, A. P., Fidayati, A., Ardiansyah, R., & Nurdin, M. T. J. (2024). Optimization of production and marketing of stamped batik based on local wisdom through digital marketing. Community Empowerment, 9(11), 1716–1723. https://doi.org/10.31603/ce.12355
- Nunnally, J. C., & Bernstein, I. H. (1994). Psychometric theory (3rd ed.). McGraw-Hill.
- Octadion, O., Yudistira, N., & Kurnianingtyas, D. (2023). Synthesis of batik motifs using a diffusion-generative adversarial network (arXiv:2307.12122). arXiv. https://doi.org/10.48550/arXiv.2307.12122
- Pasaribu, M., & Widjaja, A. (2021). Kewirausahaan dan inovasi: Membangun daya saing usaha mikro dan kecil. Gramedia Widiasarana Indonesia.
- Pemerintah Kabupaten Indramayu. (2024). Rencana induk pembangunan ekonomi dan potensi unggulan daerah Kabupaten Indramayu. Bappeda Kabupaten Indramayu.
- Porter, M. E. (1985). Competitive advantage: Creating and sustaining superior performance. Free Press.
- Pretty, J. N. (1995). Participatory learning for sustainable agriculture. World Development, 23(8), 1247–1263. https://doi.org/10.1016/0305-750X(95)00046-F
- Priyadarshini, R., Suryanto, E., & Rahayu, M. (2024). Ragam inovasi untuk penguatan kewirausahaan UMKM. Media Sains Indonesia.
- Putnam, R. D. (2000). Bowling alone: The collapse and revival of American community. Simon & Schuster.
- Putri, K. J., & Mulyono, S. E. (2025). Pemberdayaan masyarakat melalui UMKM batik ciprat cerdas dalam meningkatkan kesejahteraan masyarakat. Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M), 6(3), 795–808. https://doi.org/10.33474/jp2m.v6i3.23878
- Putri, P. I., Fafurida, F., Oktavilia, S., Karsinah, K., Kistanti, N. R., & Yusfi, R. H. (2025). Creative economic empowerment through batik crafts as an effort to improve community welfare. Journal of International SDGs Community Service, 1(4), 215–228. https://doi.org/10.9319/jiscs.v1i4.67865
- Rakhmawati, A., Soedarmadji, W., Huda, K., Nizar, M., Sa’adah, L. S., & Maulana, R. H. (2025). Green innovation as a strategy for empowering batik MSMEs: Improving productivity and diversification toward sustainable green industry in Pasuruan Regency. Amalee: Indonesian Journal of Community Research and Engagement, 6(2), 515–536. https://doi.org/10.37680/amalee.v6i2.8381
- Richards, G. (2011). Creativity and tourism: The state of the art. Annals of Tourism Research, 38(4), 1225–1253. https://doi.org/10.1016/j.annals.2011.07.008
- Rogers, E. M. (2003). Diffusion of innovations (5th ed.). Free Press.
- Sudrajat, H. S. P., Dewi, Y. S., Rizqy, A., & Anggraini, D. (2023). The concept of village empowerment based on local wisdom and the creative economy of South Tugu Village. Inovator, 12(1), 45–56. https://doi.org/10.32832/inovator.v12i1.17615
- Throsby, D. (2001). Economics and culture. Cambridge University Press.
- UNCTAD. (2010). Creative economy report 2010: Creative economy, a feasible development option. United Nations Conference on Trade and Development.
- UNESCO. (2003). Convention for the safeguarding of the intangible cultural heritage. UNESCO.
- UNESCO. (2009). Indonesian batik: Inscribed in 2009 on the Representative List of the Intangible Cultural Heritage of Humanity. UNESCO Intangible Cultural Heritage. https://ich.unesco.org/en/RL/indonesian-batik-00170
- UNESCO. (2022). Re|shaping policies for creativity: Addressing culture as a global public good. UNESCO Publishing. https://doi.org/10.54675/GMIP4830
- Wibowo, N. M., Widiastuti, Y., Siswadi, Ni’am, A. C., Abdillah, N. M., Pramono, V. T. A., Putri, L. A., Boimau, Y., & Ghifari, F. H. (2024). Pemberdayaan UMKM Batik Jombang melalui green innovation menuju green batik industry. Jurnal Abdimas Mandiri, 8(3), 210–219. https://doi.org/10.36982/jam.v8i3.4642
Author Biographies
-
Durosid Durosid, Universitas Wiralodra
Program Studi Manajemen, Fakultas Ekonomi, Universitas Wiralodra, Kabupaten Indramayu, Provinsi Jawa Barat, Indonesia.
-
Agus Yudianto, Universitas Wiralodra
Program Studi Manajemen, Fakultas Ekonomi, Universitas Wiralodra, Kabupaten Indramayu, Provinsi Jawa Barat, Indonesia.
-
Nana Supriatna Sonjaya, Universitas Wiralodra
Program Studi Manajemen, Fakultas Ekonomi, Universitas Wiralodra, Kabupaten Indramayu, Provinsi Jawa Barat, Indonesia.
License
Copyright (c) 2026 Durosid Durosid, Agus Yudianto, Nana Supriatna Sonjaya

This work is licensed under a Creative Commons Attribution 4.0 International License.
Usage Statistics
Similar Articles
- Meningkatkan Minat Belajar dan Kreativitas Siswa Serta Menanamkan Rasa Peduli Terhadap Lingkungan di SD Karanganyar 3 Mohammad Ubaidillah , Agung Nugroho Puspito , Hasbi Mubarak Suud , Lailatul Mubarakah , Zakiyah Galuh Pusphita Candra Kirana , Dwi Aidil Febriyanti , Revita Salsabila Putri , Dini Anjum Milatin Nayyiroh , Siti Mazzhidha Rhaumi Novia Siswanto , Sasmita Sari · Vol. 3 No. 3 (2023)
- Pelatihan Psikoedukasi berbasis Gender dan Inklusi Sosial untuk Mereduksi Kekerasan Seksual pada Konselor Sekolah Yuliati Hotifah , Muslihati , Ella Faridati Zen , Khusnul Khowatim , Nur Mega Aris Saputra · Vol. 4 No. 3 (2024)
- Pelatihan Penggunaan Chatbot Berbasis AI untuk Konsultasi Keuangan Usaha secara Mandiri Muhtar Sapiri · Vol. 6 No. 1 (2026)
- Pengabdian Peningkatan Keterampilan Menyusun Penelitian Tindakan Kelas (PTK) bagi Guru-Guru di Aceh Timur Jamali , Muhammad Jamil , Teuku Muana Refi , Erni Wiriani , Abdul Aziz · Vol. 1 No. 1 (2021)
- Pemberdayaan Masyarakat Oleh Mahasiswa Melalui Budidaya Dan Pelatihan Pengolahan Tanaman Obat Keluarga (TOGA) Dengan Memanfaatkan Lahan Perkarangan Menuju Keluarga Sehat Di Gampong Lam Bheu Kabupaten Aceh Besar Mujiburrahmad , Elly Kesumawati , Sri Fitri · Vol. 3 No. 2 (2023)
Most read articles by the same author(s)
- Penerapan Strategi Promosi Digital untuk Meningkatkan Penjualan Produk Industri Rumah Tangga Kerajinan Tangan Irig dan Kukusan Desa Arahan Kabupaten Indramayu Durosid Durosid , Agus Yudianto , Nana Supriatna Sonjaya , Royani Royani · Vol. 6 No. 2 (2026)