Pengembangan Identitas Visual Berbasis Syariah pada UMKM di Desa Tanjung Harapan, Kecamatan Ipuh, Kabupaten Mukomuko
DOI:
https://doi.org/10.59431/ajad.v6i3.985Keywords:
MSMEs, Visual Identity, Logo, Sharia Branding, Tanjung Harapan VillageAbstract
This community engagement program aims to develop Sharia-based visual identities for MSMEs in Tanjung Harapan Village, Ipuh District, Mukomuko Regency, to enhance their brand image and market competitiveness. Five culinary and baked-goods MSMEs—owned by Josmani, Meldawati, Ermawati, Marlin, and Upik Tepet—participated, with only two possessing basic logos initially. Using a qualitative Asset Based Community Development (ABCD) method, the program executed needs assessment, socialization, co-design, validation, practical design training via Canva and PixelLab, and promotional media implementation. The results showed that all five partners successfully created customized logos for product packaging and social media (Facebook and WhatsApp). Sharia values were integrated through honest product representation, trustworthiness (amanah), cleanliness, and the avoidance of deceptive visual claims. While the program successfully enhanced partners' design capabilities and branding readiness, the quantitative impact on sales could not yet be determined due to the lack of long-term baseline sales data.
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