- 6281260272238
- alam.amiki@gmail.com
- Mon - Sat: 08:00 - 15:00
_
Articles
Articles
Analysis of the Frequency of Consumer Visits to Pizza Hut Fast Food Restaurants in Banda Aceh City
Ijal Fahmi
View Author Affiliations
- Ijal Fahmi: universitas serambi mekkah, Indonesia
Share Article:
Abstract
This research aims to determine whether product, price, promotion, location and lifestyle variables influence the frequency of consumer visits to the Pizza Hut fast food restaurant in Banda Aceh and which variables are the most dominant in influencing the frequency of consumer visits. The research respondents were 80 consumers taken using convenience sampling. Data collection was carried out by distributing questionnaires to each respondent. Furthermore, the data analysis equipment used is multiple linear regression. The research results show that product, price, promotion, location and lifestyle factors have a positive influence on the frequency of visits by consumers of Pizza Hut fast food restaurants in Banda Aceh. The factor that has the greatest influence on the frequency of consumer visits is the product factor. The relationship between product, price, promotion, location and lifestyle factors and the frequency of visits is not close. Statistical testing shows that simultaneously the five factors (product, price, promotion, location and lifestyle) have a significant effect on the frequency of visits by consumers of Pizza Hut fast food in Banda Aceh. Meanwhile, partially only product factors have a significant influence. On the other hand, price, promotion, location and lifestyle factors do not partially have a significant effect. The conclusion that can be drawn from this research is that the frequency of consumer visits to the fast food restaurant Pizza Hut Banda Aceh is influenced by product, price, promotion, location and lifestyle factors. However, the factor that has the most dominant influence on visit frequency is only the product factor.
Author Biographies
Ijal Fahmi
universitas serambi mekkah
Management Study Program, Faculty of Economics, Serambi Mekkah University, Tgk Imum Lueng Bata Street, Batoh, Aceh Province 23247, Indonesia.
Article Identifiers
- Article Title: Analysis of the Frequency of Consumer Visits to Pizza Hut Fast Food Restaurants in Banda Aceh City
- DOI: 10.59431/ijer.v4i1.333
- Publication Date: 2024-04-30
- Journal: Indonesian Journal Economic Review (IJER)
- Volume: 4
- Issue: 1
- Pages: 33-41
References
-
Kotler, P., & Amstrong, G. (2010). Pemasaran. Jakarta: Erlangga.
-
Mohamad, R., & Rahim, E. (2021). Strategi bauran pemasaran (marketing mix) dalam perspektif syariah. MUTAWAZIN (Jurnal Ekonomi Syariah), 2(1), 15-26.
-
Fadilah, N. (2020). Pengertian, Konsep, dan Strategi Pemasaran Syari’ah. Salimiya: Jurnal Studi Ilmu Keagamaan Islam, 1(2), 194-211.
-
Tampubolon, M. P. (2020). Change management: manajemen perubahan: individu, tim kerja, organisasi.
-
Rizal, S., & Munawir, M. (2017). Pengaruh Kepuasan Nasabah Terhadap Menggunakan Mobile Banking (M-Banking) Pada Bank BCA Cabang Banda Aceh. Jurnal EMT KITA, 1(2), 68–78. https://doi.org/10.35870/emt.v1i2.34.
-
Engel, James F. Roger D, Blackwell dan Paul W. Miniard (2004), Perilaku Konsumen, Bina Rupa Aksara, Jakarta.
-
Budiyanto (2005), Marketing dan Perilaku Konsumen, CV. Mandor Maju, Bandung.
-
Schiffman, Leon G. and Kanuk, Leslie Lazar (2000), Consumer Behaviour, 7th ed. New Jersey, Prentice Hall International Inc.
-
Rizal, S., & Wali, M. (2013). Dimensi Kesadaran Merek dan Keputusan Konsumen Memilih Hermes Palace Hotel di Kota Banda Aceh. Jurnal Ekonomi Manajemen dan Bisnis (EMBis), 1(1), 27-41.
-
Mowen (2001), Perilaku Konsumen, Pustaka I1mu, Jakarta.
-
Boyd, Walker dan Larreche (2000), Manajemen Pemasaran, Erlangga, Jakarta .
-
Swastha, Bashu DH (2002), Saluran Pemasaran, BPFE, Yogyakarta.
-
Sinaga, J., Kamase, J., & Arfah, A. (2022). Pengaruh Bauran Pemasaran Jasa Terhadap Kepuasan Dan Loyalitas Pelanggan Hotel Claro Makassar. Journal of Management Science (JMS), 3(1), 80-103.
-
Suryaningsih, E. (2021). Pengaruh Bauran Pemasaran 4p Terhadap Keputusan Pembelian Air Minum Dalam Kemasan (Amdk) Merek “Cheers” Pada Cv. Darma Putra Wijaya Di Samarinda. Universitas Mulawarman Samarinda.
-
Septyadi, M. A. K., Salamah, M., & Nujiyatillah, S. (2022). Literature review keputusan pembelian dan minat beli konsumen pada smartphone: harga dan promosi. Jurnal Manajemen Pendidikan Dan Ilmu Sosial, 3(1), 301-313.
-
Siregar, N., & Elfikri, M. (2022). Pengaruh Lokasi. Promosi, Dan Fasilitas Terhadap Kepuasan Konsumen (Studi Pada Pengunjung Kawasan Ekowisata Tangkahan Kabupaten Langkat). SOSEK: Jurnal Sosial dan Ekonomi, 3(1), 1-9.
-
Aryani, D. N., Yusda, D. D., Diwyarthi, N. D. M. S., & Setianti, Y. (2023). Pengaruh Promosi, Harga dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan pada Marketplace Shopee. JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi), 9(6), 2438-2443.
-
Syahputri, A. D., Harahap, I., & Harahap, M. I. (2023). Analisa Pola Perilaku Konsumsi Generasi Milenial Terhadap Produk Fashion Perspektif Monzer Khaf (Studi Kasus Mahasiswi Se-Kota Medan). Syarikat: Jurnal Rumpun Ekonomi Syariah, 6(2), 258-270.
-
Beu, N. S., Moniharapon, S., & Samadi, R. L. (2021). Analisis Strategi Bauran Pemasaran Terhadap Penjualan Ikan Kering Pada UMKM Toko 48 Pasar Bersehati Manado. Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi, 9(3), 1530-1538.
-
Sapitri, S. (2022). Analisis Biaya Promosi Terhadap Peningkatan Penjualan Tiket Pada Pt Garuda Indonesia (Persero) Tbk Branch Office Lampung.
-
S Rizal ( 2019 )Faktor-Faktor yang mempengaruhi Kepuasan Konsumen dan Kaitannya Dengan Kesetiaan Merek pada Produk Kesehatan K-Link di Kota Banda Aceh.
-
Zakia, A., Adisti, A. A., & Asmarani, A. (2022). Faktor-Faktor Yang Mempengaruhi Kelas Sosial: Gaya Hidup, Daya Beli Dan Tingkat Konsumsi (Literature Review MSDM). Jurnal Ilmu Manajemen Terapan, 3(5), 449-457.
-
Kaare Svalastoga (2003), Diferensiasi Sosial, Bina Aksara, Jakarta.
-
Rizal, S., & Yusuf, Z. (2023). Impact of Brand Advertising, Consumer Confidence, and Consumer Attitudes on Purchase of Honda Brand Vehicles in Banda Aceh City . Indonesian Journal Economic Review (IJER), 3(1), 9–16. https://doi.org/10.59431/ijer.v3i1.169.
-
Islamiah, N. (2015). Dampak Negatif Budaya Asing pada Gaya Hidup Remaja Kota Makassar. Tugas Skripsi. UIN Alauddin Makassar.
-
Malhotra, Maresh K. (2005), Riset Pemasaran: Pendekatan Terapan, Jilid satu, Edisi keempat, Indeks, Jakarta.
-
Anggraini, F. D. P., Aprianti, A., Setyawati, V. A. V., & Hartanto, A. A. (2022). Pembelajaran statistika menggunakan software SPSS untuk uji validitas dan reliabilitas. Jurnal Basicedu, 6(4), 6491-6504.
-
Habibah, M., & Amirudin, N. (2023). Pengaruh Menghafal Al-Qur An Terhadap Pembentukan Karakter Santri Di Pesantren. Jurnal Pendidikan Islam Al-Ilmi, 6(2), 312-324.
Issue Information
Article Details
| Volume: | 4 |
| Issue: | 1 |
| Year: | 2024 |
| Published: | 2024-04-30 |
| Pages: | 33-41 |
| Section: | Articles |
Additional Information
How to Cite
Fahmi, I. (2024). Analysis of the Frequency of Consumer Visits to Pizza Hut Fast Food Restaurants in Banda Aceh City. Indonesian Journal Economic Review (IJER), 4(1), 33-41. https://doi.org/10.59431/ijer.v4i1.333
License
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
This work is licensed under a Creative Commons License.
Find This Article
Track citations and research impact
Dimensions
Scientific Connections
Scite
Citation Insights
Google Scholar
Find Articles
ResearchGate
Research Network
Semantic Scholar
Insights & Analytics
Connected Papers
Research Visualization
Crossref
DOI & Metadata
Garuda
Indonesian Journals
Scilit
Scientific Publications
BASE
Open Access Search
Zenodo
Open Repository
Unpaywall
Open Access Finder
OpenCitations
Citation Database
Click to explore metrics and citations
Our News & Similar Articles
Similar Articles
You may also start an advanced similarity search for this article.
Author Publications