The Influence of Religiosity and Social and Psychological Factors on Purchase Decisions and Consumer Loyalty
Affiliation Details
- Yanti Mayasari Ginting: Universitas Riau
- Rory Handriano: Sekolah Tinggi Ilmu Ekonomi Nasional Banjarmasin
Abstract
This study is based on the impact of religiosity, data from social aspects, psychological factors influence how to make a purchase or what influences consumer perception and brand loyalty.In a competitive market, companies need to understand these various influences in order to draw up new marketing strategies.Religious motivation is also very important in buying decisions, for example this thing "ill-gotten gains" has nothing to do with me.Social factors, such as the use which the household makes of a product, or finder fees for finding suppliers, can also affect consumer evaluations.Meanwhile, psychological factors, such as motivation, perception and affect also run through consumer decisions.The results show that religiosity does have a significant positive effect on buying decisions purely speaking of purchase power However, psychological factors have a profound impact on consumer loyalty, from many variables but nevertheless through this wide array have an enormous impact relative to results for other study samples. The report concludes that social aspects significantly influence a firm's consumer loyalty; however they do not have this kind of impact on purchasing decisions.These findings shed new light on the way in which both internal and external factors can shape consumer behavior.Companies will find it easier then to devise solutions that more easily interest or satisfy the consumer, thus increasing customer loyalty while enabling them to maintain their footing in the market.
Author Biographies
Yanti Mayasari Ginting
Universitas Riau
Faculty of Economics and Business, Universitas Riau, Pekanbaru City, Riau Province, Indonesia.
Rory Handriano
Sekolah Tinggi Ilmu Ekonomi Nasional Banjarmasin
Management Study Program, Sekolah Tinggi Ilmu Ekonomi Nasional Banjarmasin, Banjarmasin City, South Kalimantan, Indonesia.
Sutomo
Faculty of Economics and Business, Universitas Tangeranga Raya, Tangerang Regency, Banten Province, Indonesia.
Article Identifiers
- Article Title: The Influence of Religiosity and Social and Psychological Factors on Purchase Decisions and Consumer Loyalty
- DOI: 10.59431/ijer.v5i2.622
- Publication Date: 2025-10-10
- Journal: Indonesian Journal Economic Review (IJER)
- Volume: 5
- Issue: 2
- Pages: 283-292
References
-
Amani, S. (2022). Pengaruh mediasi ekuitas merek terhadap keputusan pembelian iphone konsumen di jakarta, indonesia. Jurnal Administrasi Profesional, 3(2), 69-83. https://doi.org/10.32722/jap.v3i2.5135
-
Basrah Saidani, Monita Lusiana, L., & Shandy Aditya. (2019). Analisis pengaruh kualitas website dan kepercayaan terhadap kepuasan pelanggan dalam membentuk minat pembelian ulang pada pelanggan shopee. Jrmsi - Jurnal Riset Manajemen Sains Indonesia, 10(2), 425–444. Retrieved from https://journal.unj.ac.id/unj/index.php/jrmsi/article/view/12319
-
Daga, R., & Andi Jenni Indriakati. (2022). Religiosity, Social And Psychological Factors On Purchase Decisions And Consumer Loyalty. Jurnal Manajemen, 26(3), 469–491. https://doi.org/10.24912/jm.v26i3.941
-
Damanik, P. A. S., & Harahap, S. (2024). Religious emotions of muslims towards HPAI halal products a sociology of religion perspective. Jurnal Sosial Humaniora, 15(2), 104–114. https://doi.org/10.30997/jsh.v15i2.15501
-
Hengestu, N. and Iskandar, D. (2017). Pengaruh citra merek dan harga terhadap loyalitas pelanggan air minum dalam kemasan. Jurnal Riset Manajemen Dan Bisnis (Jrmb) Fakultas Ekonomi Uniat, 2(3), 363-372. https://doi.org/10.36226/jrmb.v2i3.70
-
Istiqomah, N. H., Syahrotul Magfiroh, & Zia Nafisa Habibana. (2024). Memahami Perilaku Konsumen: Tinjauan Aspek Psikologis dalam Keputusan Pembelian dan Strategi Pemasaran. HEI EMA : Jurnal Riset Hukum, Ekonomi Islam, Ekonomi, Manajemen Dan Akuntansi, 3(2), 71–82. https://doi.org/10.61393/heiema.v3i2.227
-
Karim, K. and Tajibu, M. (2022). Penentu loyalitas konsumen pada bank konvensional berdasarkan faktor pribadi dan psikologis. Bisma Jurnal Bisnis Dan Manajemen, 16(2), 122. https://doi.org/10.19184/bisma.v16i2.30846
-
Khasanah, U. and Maghfur, I. (2023). Tinjauan ekonomi syariah terhadap strategi pemasaran dalam meningkatkan loyalitas konsumen di duta swalayan pondok pesantren ngalah purwosari pasuruan. ijmst, 1(3), 238-243. https://doi.org/10.31004/ijmst.v1i3.189
-
Kholilurrohman, F., Fadhillah, M., & Hutami, L. (2024). User interface, user experience, gratis ongkir terhadap keputusan pembelian melalui preferensi e-commerce sebagai mediasi. Jurnal E-Bis (Ekonomi-Bisnis), 8(1), 168-177. https://doi.org/10.37339/e-bis.v8i1.1492
-
Marlius, D. (2017). Keputusan pembelian berdasarkan faktor psikologis dan bauran pemasaran pada pt. intercom mobilindo padang. Jurnal Pundi, 1(1). https://doi.org/10.31575/jp.v1i1.9
-
Mawardi, I., Aliyatuz Zahroh, L., & Farellia Putri Lindra, K. (2025). Pengaruh Religiusitas, Kepercayaan Terhadap Keputusan Pembelian Produk Halal Kosmetik Emina. Currency (Jurnal Ekonomi Dan Perbankan Syariah), 4(1), 589–599. https://doi.org/10.32806/currency.v4i1.1002
-
Nasution, H. F. (2018). Pengaruh Kemudahan Dan Harga Terhadap Keputusan Pembelian Produk Pakaian Secara Online (Studi Kasus Mahasiswa Belanja Online Pada FEBI IAIN Padangsidimpuan). At-Tijaroh: Jurnal Ilmu Manajemen Dan Bisnis Islam, 4(1), 26-39.
-
Nurrachmi, I., & Setiawan, S. (2020). Pengaruh religiusitas, kepercayaan, dan kepuasan terhadap keputusan pembelian ulang produk halal. IQTISHADIA Jurnal Ekonomi & Perbankan Syariah, 7(2), 126-137. https://doi.org/10.19105/iqtishadia.v7i2.3521
-
Raihan, M. and Budiono, A. (2023). Analisis loyalitas konsumen yang dipengaruhi promosi dan kualitas pelayanan dengan kepuasan konsumen sebagai mediasi pada fata wisata tour & travel. J-Ceki Jurnal Cendekia Ilmiah, 3(1), 199-207. https://doi.org/10.56799/jceki.v3i1.1914
-
Rowi, M. (2019). Pengaruh status Sosial Ekonomi Keluarga dan Teman Sebaya Terhadap Minat Melanjutkan Pendidikan Ke Tingkat SLTA di MTs se Kecamatan Kwanyar. Jurnal Pendidikan Ekonomi (JUPE), 7(1), 18–25. https://doi.org/10.26740/jupe.v7n1.p18-25
-
Ruspitasari, W., Handoko, Y., & Manto, B. (2022). Pengaruh service quality dan customer value terhadap loyalitas konsumen melalui experiential marketing (studi pada bank sinarmas kantor cabang kota tanjung pinang). Jurnal Apresiasi Ekonomi, 10(2), 189-193. https://doi.org/10.31846/jae.v10i2.462
-
Septiani, R. and Nurhadi, N. (2020). Peran mediasi kepuasan pelanggan pada pengaruh e-service quality, persepsi harga, dan promosi penjualan terhadap loyalitas pelanggan. Jurnal Fokus Manajemen Bisnis, 10(2), 249. https://doi.org/10.12928/fokus.v10i2.2886
-
Sholikatun, S. (2020). Pengaruh Religiusitas Dan Harga Terhadap Keputusan Pembelian Makanan Dengan Labelisasi Halal Sebagai Variabel Intervening. UIN Walisongo Semarang.
-
Suprayitno, A., Rochaeni, S., & Purnomowati, R. (2015). Pengaruh faktor budaya, sosial, pribadi, dan psikologi konsumen terhadap keputusan pembelian pada restoran gado-gado boplo (studi kasus: restoran gado-gado boplo panglima polim jakarta selatan). Agribusiness Journal, 9(2), 177-214. https://doi.org/10.15408/aj.v9i2.5293
-
Supriyani, R. and Faroh, W. (2023). Pengaruh promosi dan kualitas pelayanan terhadap keputusan pembelian konsumen pada xavier marks gading serpong. JISM, 3(4), 810. https://doi.org/10.32493/jism.v3i4.34776
-
Vanessa Vicario, Immanuel Edy Suranta Sebayang, & Elcy Handayani Pramita. (2025). Pengaruh Perilaku Konsumen dan Loyalitas Konsumen terhadap Keputusan Pembelian Produk melalui Pelayanan Konseling. MAMEN: Jurnal Manajemen, 4(3), 601–616. https://doi.org/10.55123/mamen.v4i3.6113
-
Wahyuni, D. U. (2008). Pengaruh Motivasi, Persepsi Dan Sikap Konsumen Terhadap Keputusan Pembelian Sepeda Motor Merek "Honda" Di Kawasan Surabaya Barat. Jurnal Manajemen Dan Kewirausahaan, 10(1), pp. 30–37. https://doi.org/10.9744/jmk.10.1.pp. 30-37
-
Wahyuni, T. and Zuhriyah, A. (2020). Perilaku konsumen terhadap keputusan pembelian pudak di toko sari kelapa. Agriscience, 1(1), 232-243. https://doi.org/10.21107/agriscience.v1i1.8005
-
Widora, A. and Nasir, M. (2023). Keputusan pembelian sebagai pemediasi kelompok referensi dan sosial media marketing dan brand loyalty. Value Jurnal Manajemen Dan Akuntansi, 18(2), 326-338. https://doi.org/10.32534/jv.v18i2.4270.
-
Wijaya, B. and Junaedi, S. (2021). Pengaruh aktivitas pemasaran media sosial terhadap loyalitas merek: kesadaran merek dan citra merek sebagai mediasi., 52-63. https://doi.org/10.32528/psneb.v0i0.5154
Additional Information
Supplementary content
How to Cite
Issue Information
Section
License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
