Marketing Strategies to Increase Visits to Natural Tourism and Promote Local Products
- 1* Universitas Islam Zainul Hasan Genggong
- 2,5 IAIN Pontianak
- 3 Universitas Budi Luhur
- 4 Sekolah Tinggi Ilmu Ekonomi AMM
* Corresponding Author: Moh. Samsul Arifin
Open AccessAbstract
Marketing strategies in the tourism business are essentially centered on creating, managing, and communicating a high-value experience, because the product being sold is not a physical object but rather memories and emotional satisfaction. In a highly competitive industry landscape, a tourism business must be able to build a strong and unique brand identity to be instantly recognizable amidst a sea of other destination options. The purpose of this research is to describe marketing strategies to increase visits to natural tourism and promote local products. This presentation is explained using a descriptive approach. This descriptive approach uses secondary data such as books, journals, and related sources. The research results show that developing a marketing strategy to increase visits to natural tourism while promoting local products is a smart move. The two have a symbiotic relationship: natural beauty attracts tourists, while unique local products provide authentic experiences that encourage them to spend more. A comprehensive marketing strategy that combines the promotion of natural tourism destinations and the economic empowerment of local products includes branding and positioning strategies, digital and content marketing, and on-site experiences.
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References
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Author Biographies
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Moh. Samsul Arifin, Universitas Islam Zainul Hasan Genggong
Financial Management Study Program, Universitas Islam Zainul Hasan Genggong, Probolinggo Regency, East Java, East Java, Indonesia.
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Heny Hidayati, IAIN Pontianak
Sharia Business Management Study Program, IAIN Pontianak, Pontianak City, West Kalimantan, Indonesia.
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Elizabeth, Universitas Budi Luhur
Management Study Program, Universitas Budi Luhur, South Jakarta, Special Capital Region of Jakarta, Indonesia.
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Faizatul Fajariah, Sekolah Tinggi Ilmu Ekonomi AMM
Management Study Program, Sekolah Tinggi Ilmu Ekonomi AMM, Mataram City, West Nusa Tenggara, Indonesia.
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Ita Nurcholifah, IAIN Pontianak
Sharia Business Management Study Program, IAIN Pontianak, Pontianak City, West Kalimantan, Indonesia.
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Copyright (c) 2026 Moh. Samsul Arifin, Heny Hidayati, Elizabeth, Faizatul Fajariah, Ita Nurcholifah
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