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Articles
Articles
Marketing Strategies to Increase Visits to Natural Tourism and Promote Local Products
Moh. Samsul Arifin, Heny Hidayati, Elizabeth, Faizatul Fajariah, Ita Nurcholifah
View Author Affiliations
- Moh. Samsul Arifin: Universitas Islam Zainul Hasan Genggong, Indonesia
- Heny Hidayati: IAIN Pontianak, Indonesia
- Elizabeth: Universitas Budi Luhur, Indonesia
- Faizatul Fajariah: Sekolah Tinggi Ilmu Ekonomi AMM, Indonesia
- Ita Nurcholifah: IAIN Pontianak, Indonesia
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Abstract
Marketing strategies in the tourism business are essentially centered on creating, managing, and communicating a high-value experience, because the product being sold is not a physical object but rather memories and emotional satisfaction. In a highly competitive industry landscape, a tourism business must be able to build a strong and unique brand identity to be instantly recognizable amidst a sea of other destination options. The purpose of this research is to describe marketing strategies to increase visits to natural tourism and promote local products. This presentation is explained using a descriptive approach. This descriptive approach uses secondary data such as books, journals, and related sources. The research results show that developing a marketing strategy to increase visits to natural tourism while promoting local products is a smart move. The two have a symbiotic relationship: natural beauty attracts tourists, while unique local products provide authentic experiences that encourage them to spend more. A comprehensive marketing strategy that combines the promotion of natural tourism destinations and the economic empowerment of local products includes branding and positioning strategies, digital and content marketing, and on-site experiences.
Author Biographies
Moh. Samsul Arifin
Universitas Islam Zainul Hasan Genggong
Financial Management Study Program, Universitas Islam Zainul Hasan Genggong, Probolinggo Regency, East Java, East Java, Indonesia.
Heny Hidayati
IAIN Pontianak
Sharia Business Management Study Program, IAIN Pontianak, Pontianak City, West Kalimantan, Indonesia.
Elizabeth
Universitas Budi Luhur
Management Study Program, Universitas Budi Luhur, South Jakarta, Special Capital Region of Jakarta, Indonesia.
Faizatul Fajariah
Sekolah Tinggi Ilmu Ekonomi AMM
Management Study Program, Sekolah Tinggi Ilmu Ekonomi AMM, Mataram City, West Nusa Tenggara, Indonesia.
Ita Nurcholifah
IAIN Pontianak
Sharia Business Management Study Program, IAIN Pontianak, Pontianak City, West Kalimantan, Indonesia.
Article Identifiers
- Article Title: Marketing Strategies to Increase Visits to Natural Tourism and Promote Local Products
- DOI: 10.59431/ijer.v6i2.846
- Publication Date: 2026-06-28
- Journal: Indonesian Journal Economic Review (IJER)
- Volume: 6
- Issue: 2
- Pages: 748–754
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Issue Information
Article Details
| Volume: | 6 |
| Issue: | 2 |
| Year: | 2026 |
| Published: | 2026-06-28 |
| Pages: | 748–754 |
| Section: | Articles |
Additional Information
How to Cite
Arifin, M. S., Hidayati, H., Elizabeth, Fajariah, F., & Nurcholifah, I. (2026). Marketing Strategies to Increase Visits to Natural Tourism and Promote Local Products. Indonesian Journal Economic Review (IJER), 6(2), 748–754. https://doi.org/10.59431/ijer.v6i2.846
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This work is licensed under a Creative Commons License.
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