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Articles

Analysis of the Use of Mobile-Based Aceh Culinary Menu Applications to Improve Customer Experience in the Culinary Industry

  • 1*,2 Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)
  • 3 STMIK Indonesia Banda Aceh

* Corresponding Author: Putri latiffa Azzahra

Open Access
DOI
https://doi.org/10.59431/jms.v1i2.295
Published
Pages
97–110

Issue

Vol. 1 No. 2 (2023)

Journal Mobile Technologies (JMS)
September

Abstract

This research analyzes the implementation of mobile-based menu applications for Acehnese cuisine and their impact on enhancing customer experience in the culinary industry. The study examines information technology applications, particularly mobile applications, as tools for improving accessibility and convenience in ordering and obtaining information about Acehnese culinary dishes. The research methodology includes surveys of active users of mobile-based menu applications in the Acehnese culinary industry, focusing on their perceptions of user experience, application effectiveness in presenting information, and impact on customer satisfaction. Case studies were conducted to examine successful implementations of mobile-based menu applications in Acehnese culinary settings. Data analysis provides understanding about the potential of mobile-based menu applications as tools for improving service quality and customer experience in the Acehnese culinary industry. Research findings benefit culinary industry stakeholders and information technology developers in optimizing mobile application utilization to enhance service quality and customer satisfaction

Keywords

Mobile Menu Applications Acehnese Cuisine Customer Experience Culinary Industry

How to Cite

Azzahra, P. latiffa, Yusmaneli, & Fathurrahmad. (2023). Analysis of the Use of Mobile-Based Aceh Culinary Menu Applications to Improve Customer Experience in the Culinary Industry. Journal Mobile Technologies (JMS), 1(2), 97–110. https://doi.org/10.59431/jms.v1i2.295

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Author Biographies

  • Putri latiffa Azzahra, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

    Junior Researcher, Research Division, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI), Banda Aceh City, Aceh Province, Indonesia

  • Yusmaneli, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

    Junior Researcher, Research Division, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI), Banda Aceh City, Aceh Province, Indonesia

  • Fathurrahmad, STMIK Indonesia Banda Aceh

    Informatics Management Study Program, STMIK Indonesia Banda Aceh, Banda Aceh City, Aceh Province, Indonesia

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