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The Effect Of Digital Marketing And Product Quality On Loyalty Through Customer Satisfaction In Chicken Noodle Business

  • 1*,2,3 Universitas Krisnadwipayana

* Corresponding Author: Puput Nur Hidayah

Open Access
DOI
https://doi.org/10.59431/ijer.v6i1.730
Published
Pages
53-65

Issue

Vol. 6 No. 1 (2026)

Indonesian Journal Economic Review (IJER)
March

Abstract

To determine the effect of digital marketing and product quality on loyalty through customer satisfaction of chicken noodle business. Based on the research objectives, this research is explanatory through hypothesis testing to examine the causal relationship between digital marketing variables, product quality, with customer satisfaction and loyalty. The data used in this study are primary data by conducting a survey by distributing questionnaires to mie ayam kota customers. The data analysis method used is descriptive analysis and path analysis. The results are in the form of the effect of digital marketing and product quality on loyalty through customer satisfaction of chicken noodle business.

Keywords

Digital Marketing Product Quality and Satisfaction

How to Cite

Hidayah, P. N., Razak, I., & Samosir, P. S. (2026). The Effect Of Digital Marketing And Product Quality On Loyalty Through Customer Satisfaction In Chicken Noodle Business. Indonesian Journal Economic Review (IJER), 6(1), 53-65. https://doi.org/10.59431/ijer.v6i1.730

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Author Biographies

  • Puput Nur Hidayah, Universitas Krisnadwipayana

    Master of Management Study Program, Faculty of Economics, Universitas Krisnadwipayana. Bekasi City, West Java Province, Indonesia.

  • Ismail Razak, Universitas Krisnadwipayana

    Master of Management Study Program, Faculty of Economics, Universitas Krisnadwipayana. Bekasi City, West Java Province, Indonesia.

  • Partogi S Samosir, Universitas Krisnadwipayana

    Master of Management Study Program, Faculty of Economics, Universitas Krisnadwipayana. Bekasi City, West Java Province, Indonesia.

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