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Articles
Articles
Influence Service Quality and Product Quality Towards Customer Satisfaction Through Purchasing Decisions At Kajan Bento Restaurant In Karawang Regency, West Java Province
Chella Aprianti, Ismail Razak, Dewi Rejeki
View Author Affiliations
- Chella Aprianti: Universitas Krisnadwipayana., Indonesia
- Ismail Razak: Universitas Krisnadwipayana., Indonesia
- Dewi Rejeki: Universitas Krisnadwipayana., Indonesia
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Abstract
This study aims to analyze the effect of service quality and product quality on satisfaction through customer purchasing decisions at Kajan Bento Restaurant, Karawang Regency. The respondents of this study were customers of Kajan Bento Restaurant in Karawang Regency, West Java Province. The data analysis techniques used were descriptive analysis and path analysis. The results of the study indicate that service quality and product quality have a positive and significant effect on the purchasing decisions of customers at Kajan Bento Restaurant in Karawang Regency, West Java Province. Service quality and product quality have a positive and significant effect on customer satisfaction at Kajan Bento Restaurant in Karawang Regency, West Java Province. Customer satisfaction has a positive and significant effect on the purchasing decisions of customers at Kajan Bento Restaurant in Karawang Regency, West Java Province. service quality and product quality have a positive and significant effect on customer satisfaction through the purchasing decisions of Kajan Bento Restaurant customers in Karawang Regency, West Java Province.
Keywords
Author Biographies
Chella Aprianti
Universitas Krisnadwipayana.
Master of Management Study Program, Faculty of Economics, Universitas Krisnadwipayana. Bekasi City, West Java Province, Indonesia.
Ismail Razak
Universitas Krisnadwipayana.
Master of Management Study Program, Faculty of Economics, Universitas Krisnadwipayana. Bekasi City, West Java Province, Indonesia.
Dewi Rejeki
Universitas Krisnadwipayana.
Master of Management Study Program, Faculty of Economics, Universitas Krisnadwipayana. Bekasi City, West Java Province, Indonesia.
Article Identifiers
- Article Title: Influence Service Quality and Product Quality Towards Customer Satisfaction Through Purchasing Decisions At Kajan Bento Restaurant In Karawang Regency, West Java Province
- DOI: 10.59431/ijer.v6i1.747
- Publication Date: 2026-03-28
- Journal: Indonesian Journal Economic Review (IJER)
- Volume: 6
- Issue: 1
- Pages: 145-153
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Issue Information
Article Details
| Volume: | 6 |
| Issue: | 1 |
| Year: | 2026 |
| Published: | 2026-03-28 |
| Pages: | 145-153 |
| Section: | Articles |
Additional Information
How to Cite
Aprianti, C., Razak, I., & Rejeki, D. (2026). Influence Service Quality and Product Quality Towards Customer Satisfaction Through Purchasing Decisions At Kajan Bento Restaurant In Karawang Regency, West Java Province. Indonesian Journal Economic Review (IJER), 6(1), 145-153. https://doi.org/10.59431/ijer.v6i1.747
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This work is licensed under a Creative Commons License.
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