The Influence of Country of Origin and Product Knowledge on Purchase Intentions and Product Evaluation as Mediation Variables (Study on Maspion Brand Electronic Products in Banda Aceh City)
Affiliation Details
- Indra AKBAR: Politeknik Kutaraja
- Rahmat ARFAN: Politeknik Kutaraja
- Ricky ARIANSYAH: Politeknik Kutaraja
- MIRNAWATI: Politeknik Kutaraja
Abstract
This study was done to examine the effect from country of origin and knowledge of product on purchase intention and product evaluation as mediating variable (study at electronics product, Maspion at Banda Aceh), the respondents of this study is Banda Aceh's society (purposive sampling). Model analysis in this study is using path analysis. Based on result of the analysis found that country of origin have influence on purchase intention, knowledge of product have no influence on purchase intention, country of origin have influence on product evaluation, knowledge of product have influence on product evaluation, evaluation product have influence on purchase intention, the effect from country of origin to purchase intention mediated by product evaluation, and the knowledge of product to purchase intention mediated by product evaluation.
Author Biographies
Indra AKBAR
Politeknik Kutaraja
Office Administration Study Program, Faculty of Economics, Politeknik Kutaraja, Syiah Kuala Street No.10, Kuta Alam, Kota Banda Aceh, Aceh Province, Indonesia
Rahmat ARFAN
Politeknik Kutaraja
Public Sector Financial Management Study Program, Faculty of Economics, Politeknik Kutaraja, Syiah Kuala Street No.10, Kuta Alam, Kota Banda Aceh, Aceh Province, Indonesia
Ricky ARIANSYAH
Politeknik Kutaraja
Office Administration Study Program, Faculty of Economics, Politeknik Kutaraja, Syiah Kuala Street No.10, Kuta Alam, Kota Banda Aceh, Aceh Province, Indonesia
MIRNAWATI
Politeknik Kutaraja
Office Administration Study Program, Faculty of Economics, Politeknik Kutaraja, Syiah Kuala Street No.10, Kuta Alam, Kota Banda Aceh, Aceh Province, Indonesia
Article Identifiers
- Article Title: The Influence of Country of Origin and Product Knowledge on Purchase Intentions and Product Evaluation as Mediation Variables (Study on Maspion Brand Electronic Products in Banda Aceh City)
- DOI: 10.35870/ijer.v1i2.46
- Publication Date: 2021-12-30
- Journal: Indonesian Journal Economic Review (IJER)
- Volume: 1
- Issue: 2
- Pages: 50-59
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