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The Influence of Country of Origin and Product Knowledge on Purchase Intentions and Product Evaluation as Mediation Variables (Study on Maspion Brand Electronic Products in Banda Aceh City)

  • 1*,2,3,4 Politeknik Kutaraja

* Corresponding Author: Indra AKBAR

Open Access
DOI
https://doi.org/10.35870/ijer.v1i2.46
Published
Pages
50-59

Issue

Vol. 1 No. 2 (2021)

Indonesian Journal Economic Review (IJER)
August

Abstract

This study was done to examine the effect from country of origin and knowledge of product on purchase intention and product evaluation as mediating variable (study at electronics product, Maspion at Banda Aceh), the respondents of this study is Banda Aceh's society (purposive sampling). Model analysis in this study is using path analysis. Based on result of the analysis found that country of origin have influence on purchase intention, knowledge of product have no influence on purchase intention, country of origin have influence on product evaluation, knowledge of product have influence on product evaluation, evaluation product have influence on purchase intention, the effect from country of origin to purchase intention mediated by product evaluation, and the knowledge of product to purchase intention mediated by product evaluation.

Keywords

Purchase Intention Country of Origin Knowledge of Product Product Evaluation

How to Cite

AKBAR, I., ARFAN, R., ARIANSYAH, R., & MIRNAWATI. (2021). The Influence of Country of Origin and Product Knowledge on Purchase Intentions and Product Evaluation as Mediation Variables (Study on Maspion Brand Electronic Products in Banda Aceh City). Indonesian Journal Economic Review (IJER), 1(2), 50-59. https://doi.org/10.35870/ijer.v1i2.46

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Author Biographies

  • Indra AKBAR, Politeknik Kutaraja

    Office Administration Study Program, Faculty of Economics, Politeknik Kutaraja, Syiah Kuala Street No.10, Kuta Alam, Kota Banda Aceh, Aceh Province, Indonesia

  • Rahmat ARFAN, Politeknik Kutaraja

    Public Sector Financial Management Study Program, Faculty of Economics, Politeknik Kutaraja, Syiah Kuala Street No.10, Kuta Alam, Kota Banda Aceh, Aceh Province, Indonesia

  • Ricky ARIANSYAH, Politeknik Kutaraja

    Office Administration Study Program, Faculty of Economics, Politeknik Kutaraja, Syiah Kuala Street No.10, Kuta Alam, Kota Banda Aceh, Aceh Province, Indonesia

  • MIRNAWATI, Politeknik Kutaraja

    Office Administration Study Program, Faculty of Economics, Politeknik Kutaraja, Syiah Kuala Street No.10, Kuta Alam, Kota Banda Aceh, Aceh Province, Indonesia

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